Portfolio

Digital Marketing & Graphic Design

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Lainey Wilson

Golden West Boot Brand Launch

Kira Stokes

CBS Mornings Promotional Video

Sabrina Ionescu WNBA

Poster Design Mockup

Kendrick Lamar Super Bowl Show

Graphic Design Mockup

Tandem Health Care

Email Marketing Subscription

Found Family Infographic

Instagram Carousel

Mail Marketing Mockup

Photography

Branding & Marketing Strategies

Relevant Projects

Artificial Intelligence in Healthcare: Is it ethical?

MKTG 4644: Marketing, Society, & the Public Interest (Fall 2024)

  • Researched the history of AI and its recent affects and implementation into the healthcare field

  • Presented both the pros and cons of the ethical topic and defended our stance of pro implementation of AI in healthcare

  • Explained how utilizing AI in healthcare can contribute to significant financial savings, advancements in cancer detection, and clinical trials

Rainbowl Restaurant: Integrated Marketing Campaign

MKTG 4304: Marketing Communications (Spring 2024)

  • Assessed current position of the company in the local market and how internal and external factors can impact the brand

  • Researched the target market and competition to curate SMART goals and budget

  • Conducted A/B testing and Focus Group analyses to assist in the creation of branded digital & physical content to target specific market segments

The Boardwalk Cafe: Public Perception Market Research

MKTG 4154: Marketing Research (Fall 2023)

  • Utilized QuestionPro to design original survey to access public perception of the new business using nominal, ordinal, interval, and ratio questions

  • Conducted statistical analyses using a chi-square test and a test of population mean

The Life of Blockbuster as a Cultural Artifact: A Podcast on the Change in Technology

ENGL 3844: Writing & Digital Media (Spring 2023)

  • Researched the history of Blockbuster and its socioeconomic impact to society and organized the information to be centralized with accurate sources

  • Wrote the script and designed the story boarding for the podcast with 5 subtopics to review the background, cultural significance to society and technology, rise, and fall

  • Managed the recording, editing, visuals, and submission of the podcast