Portfolio

Experiential Marketing

Lainey Wilson Golden West Boot Brand Launch

  • Supported the setup and production of the launch party for Lainey Wilson's Golden West Boot brand

  • Welcomed and assisted 100+ public figures and business owners, distributing personalized thank-you bags

  • Styled the venue with decorations and product displays to align with the brand's aesthetic

Branding & Marketing Strategies

Click to see more!

Social Media Marketing

Produce and edit images, graphics, and videos with original written copy that aligns with established brand

Kira Stokes Social Media Producer

  • Photographed & recorded content for Kira Stokes live TV segments on Fox and CBS

  • Edited content and aligned to existing brand image

Brands I’ve created for

Graphic Design & Digital Marketing

Super Bowl Halftime Show

Poster Design Mockup

Sabrina Ionescu WNBA

Poster Design Mockup

Tandem Health Care

Email Marketing Subscription

Mail Marketing Real Estate Postcard

Mail Marketing Mockup

Photography

Places & faces, moments caught from behind the lens

Projects

Artificial Intelligence in Healthcare: Is it ethical?

MKTG 4644: Marketing, Society, & the Public Interest (Fall 2024)

  • Researched the history of AI and its recent affects and implementation into the healthcare field

  • Presented both the pros and cons of the ethical topic and defended our stance of pro implementation of AI in healthcare

  • Explained how utilizing AI in healthcare can contribute to significant financial savings, advancements in cancer detection, and clinical trials

Rainbowl Restaurant: Integrated Marketing Campaign

MKTG 4304: Marketing Communications (Spring 2024)

  • Assessed current position of the company in the local market and how internal and external factors can impact the brand

  • Researched the target market and competition to curate SMART goals and budget

  • Conducted A/B testing and Focus Group analyses to assist in the creation of branded digital & physical content to target specific market segments

The Boardwalk Cafe: Public Perception Market Research

MKTG 4154: Marketing Research (Fall 2023)

  • Utilized QuestionPro to design original survey to access public perception of the new business using nominal, ordinal, interval, and ratio questions

  • Conducted statistical analyses using a chi-square test and a test of population mean

The Life of Blockbuster as a Cultural Artifact: A Podcast on the Change in Technology

ENGL 3844: Writing & Digital Media (Spring 2023)

  • Researched the history of Blockbuster and its socioeconomic impact to society and organized the information to be centralized with accurate sources

  • Wrote the script and designed the story boarding for the podcast with 5 subtopics to review the background, cultural significance to society and technology, rise, and fall

  • Managed the recording, editing, visuals, and submission of the podcast